OH SWEET INSANITY! — A HOT SAUCE BRAND THAT’S NOT JUST SPICY, BUT HAPPILY MAD.

The Challenge? Ensuring that amidst the sea of hot sauce choices, Oh Sweet Insanity! becomes an instant eye-catcher. The brands name is a nod to those moments when a hot sauce takes your tastebuds on a wild ride, leaving you exclaiming

Oh Sweet Insanity!

In this design project I wanted to blend humor and intensity with a vibrant color palette to create a visually addictive label and box. Printing on natural cardboard with the addition of the color palette adds a touch of rustic charm, enhancing the overall appeal. It calls to the grocery store shopper, ‘this is not just a hot sauce; it’s an experience — a journey into the world of flavor. Oh Sweet Insanity! is turning heads and spicing up the shelves.

This was designed and created while at Valencia CC circa 2007